Not following what is done or considered normal or acceptable. Definition of unconventional adjective from the oxford advanced learner's dictionary. The meaning of unconventional is not conventional :
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Unorthodox, original, unusual, irregular, atypical, different, uncustomary the vaccine had been produced by an unconventional technique. Different from what is usual or from the way most people do things: Being out of the ordinary.
Not bound by or in accordance with convention :
If you describe a person or their attitude or behaviour as unconventional, you mean that they do not behave in the same way as most other people in.
